Affiliate program parameters
The list of all advertisers available for cooperation can be found in the affiliate program catalog. Besides dividing by category and region, every program has the parameters you may want to consider when choosing a program to make money with. Here's what you need to take note of:
1. Moderation
You can find information on whether you will need to undergo moderation in the affiliate program catalog (after you sign up as a publisher and log in to your account). If a program has no moderation, you can connect to it and start working right away, without waiting for approval from the advertiser.
2. Reward
This reflects how much you will earn. Sometimes called publisher's commission. It shows how much a publisher will get if a user they led performs a target action. This can be a fixed rate (e.g. $5 per confirmed loan application) or purchase amount interest.
3. Approval rate
This is a share of all orders made by users led by publishers, for which the publishers got actually paid. For instance, a publisher led 100 users that made an order. From those, 30 people returned the product. Thus, the publisher got rewarded for 70 customers, while the approval rate came to 70%. The approval rate may differ from segment to segment. For instance, it may be higher in the Footwear & Apparel category but lower in Loans. The reason is simple: not every loan applicant gets their applications approved, while no approval is needed when a user buys clothes.
4. Average hold and payment time
Usually, those two parameters differ in a couple of days. They constitute the hold period — the time during which an advertiser needs to approve or decline user actions. As a rule, it includes a period between order confirmation and the moment when the order is delivered, paid for, and the return period is over. The hold time can be one day (works for instant online services) or several months (e.g. flight tickets, travel insurance, and hotel bookings).
5. CR
Conversion rate, reflects the ratio between actions (sales, registrations) and clicks on the affiliate link. Roughly, it can reflect how many users from those who clicked through a publisher's link, made it to a purchase. What affects the CR is publisher performance (whether they provide a user with credible offer information) and advertiser performance (whether the advertiser's website is intuitive, whether the user was informed of paid delivery beforehand, etc.).
6. EPC
Average earnings from 100 clicks. Calculated as a ratio between the overall earnings of a program's publishers and the number of clicks for a specific period (week, month, 3 months, year), multiplied by 100. Helps a publisher calculate and schedule earnings based on the traffic volume on their space.
7. PostClick cookie
Cookie lifetime. If a user, after clicking an affiliate link, made a purchase within this period, the reward will go to the publisher who led the user (even if the user left the website within this period).
8. Affiliate program description
In the program description, the advertiser clarifies how the program handles various types of traffic and provides additional information about the brand, products, and target audience. The more similar your audience to the advertiser's audience, the better the results of cooperating with the program.
9. Allowed traffic types
This section displays traffic types (business models, spaces) which an advertiser wants or doesn't want to work with. There are three possible statuses one of which may be given to a traffic type: allowed, forbidden, on approval. In the latter case, a publisher may use a specific traffic channel, but they need to get an approval from the advertiser first (e.g. show an email message template before sending). Obviously, any actions generated with the use of forbidden traffic types will be declined.
10. Bonus scale
Sometimes advertisers reward those publishers whose spaces demonstrate eminently great results. A bonus may be a higher rate or fixed amount paid over the earnings. Usually, to get a bonus, a publisher has to lead a specific number of orders or reach a specific revenue amount. For instance, for up to 100 orders per month, the advertiser will pay the publisher a 10-percent share of the purchase amount; for more than 100 orders per month, 12%.
11. Exclusiveness
It's no secret there are lots of affiliate networks on the market. If an advertiser's program is tagged "Exclusive", that means it only works with Admitad and its publishers.
Approval rate, average payment time, CR, EPC are average indicators for all publishers working with a specific affiliate program. They are dynamic — i.e. they change depending on how publishers work with an affiliate program which they are connected to. Those are the indicators you should consider but don't rely too much on them. Your personal performance indicators will differ from average figures, but you still can compare them and find out what you can change in your space or the way you present information.
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How can a publisher evaluate affiliate program efficiency on their ad space?
Incorrect. The program card contains averaged values for all the publishers connected to the program. You can compare them with your own indicators to find out whether your ad campaigns need improvement.
Incorrect. The program card contains averaged values for all the publishers connected to the program. You can compare them with your own indicators to find out whether your ad campaigns need improvement.
Right! The program card contains averaged values for all the publishers connected to the program. You can compare them with your own indicators to find out whether your ad campaigns need improvement.
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If the advertiser's program is exclusive, they ...
Incorrect. If an advertiser's program is exclusive, it can be only found in one affiliate network.
Incorrect. If an advertiser's program is exclusive, it can be only found in one affiliate network.
Bingo! If an advertiser's program is exclusive, it can be only found in one affiliate network.
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If the allowed traffic types include social media communities, it means their owners ...
Right! Even if a traffic type is allowed, it doesn't mean a publisher can connect to a program without moderation or work with similar affiliate programs. However, if an advertiser connects a publisher's space, the latter will be rewarded for the users they lead.
Incorrect. Even if a traffic type is allowed, it doesn't mean a publisher can connect to a program without moderation or work with similar affiliate programs. However, if an advertiser connects a publisher's space, the latter will be rewarded for the users they lead.
Incorrect. Even if a traffic type is allowed, it doesn't mean a publisher can connect to a program without moderation or work with similar affiliate programs. However, if an advertiser connects a publisher's space, the latter will be rewarded for the users they lead.
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Results
What can a publisher be rewarded for?
Wrong! The length of cooperation does not matter, nor does the number of programs connected. It is the advertiser who pays the bonus. And they analyze the number and volume of sales.
Right! The length of cooperation does not matter, nor does the number of programs connected. It is the advertiser who pays the bonus. And they analyze the number and volume of sales.
Wrong! The length of cooperation does not matter, nor does the number of programs connected. It is the advertiser who pays the bonus. And they analyze the number and volume of sales.
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Results
A publisher works with a program related to granting loans. A reward is paid for a qualified request. The average approval rate is 80%, while a publisher connected to the program only shows 60%. What can be a reason?
Right! Traffic driven by the publisher is allowed (otherwise the approval rate would be zero), while the number of clicks or actions doesn't affect the relative approval rate, while traffic quality does.
Incorrect. Traffic driven by the publisher is allowed (otherwise the approval rate would be zero), while the number of clicks or actions doesn't affect the relative approval rate, while traffic quality does.
Incorrect. Traffic driven by the publisher is allowed (otherwise the approval rate would be zero), while the number of clicks or actions doesn't affect the relative approval rate, while traffic quality does.
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