Choosing the best niche for your YouTube channel is probably one of the most important things when embarking on this path.

You have to take into account what is going to define you and what you are going to start dedicating yourself to. This point is crucial.

There are countless niches and genres that you can address when you have a YouTube channel. But there are many things that can influence your decision.

You can lean toward your tastes, trends, what you think is right, and what you think will bring you success. Always remember to keep in mind the audience you are addressing to make these decisions.

The problem is when you don’t know what YouTube niche to dedicate yourself to since there is a truly incredible variety of topics to address on YouTube.

Like any other social platform, YouTube also has specific niches that are in higher demand. Although the audience for these niches is large, the competition is also fierce.

In this article, you will see all the topics related to it, and you will take a tour with tips so that you can choose the best niche for your YouTube channel with which you feel most comfortable, and that at the same time you feel that it is the right one.

Define Your Niche

The niche will be the theme on which you decide to focus your YouTube channel. It is very important to define it before you start uploading videos because it will be the reason why your subscribers follow you.

The most basic function of a niche is that it decides the type of content that your YouTube channel will publish. This basic feature is also the most important as it not only decides your content type but also your target audience.

This is probably the most important decision you have to make when you start down this path. Think carefully about your moves and follow as many tips as possible.

Research beyond the first search page, and use multiple terms for the same topic. Take the time to do a thorough investigation. Once you have decided, follow the next steps:


Define who you want to talk to. Who will be your audience? Remember that the more you know your viewers, the more specific content you can achieve for them.

Every YouTube channel should try to be aware of what their audience is looking for. If you can give them what they are looking for, there is no doubt that the growth of your channel will be organic.

See all the popular keywords and topics that are trending and keep in mind that they should also be related to your niche. Otherwise, it will be of no use.

Once these themes have been identified, incorporate them into your videos, titles, and descriptions as well. In this way, the YouTube algorithm will show your content to different viewers who search for similar topics.


In the segmentation, you will find a group you want to talk to. You have to focus and target a specific group to make your content within this niche.

This also goes hand in hand with your identity, as your subscribers will relate to the content and it will be part of your brand.

The more you know your audience, the better content you can create for them and they will feel comfortable with you and your channel.


How do you want to be perceived? A high-class channel, an exclusive channel, a non-safe channel for work. Remember that this is the way your subscribers will perceive you.

Here you can also learn from your competitors, whether you choose a broad or narrow niche, you will always have competitors fighting for views.

Having many competitors doesn’t necessarily mean fighting. Use this as an opportunity to analyze the content that your competitors offer.

YouTube viewers always like a fresh perspective and all you have to do is think of new ways or ideas to showcase even an old topic.

By nature, when choosing the best Youtube niche you will dedicate yourself to, it should be something that you feel identified with, something that you like, or something that you do on a daily basis, and believe that it will work for you to have visualizations.

Also, remember that in each of these steps you should always take into account what kind of audience you are targeting. Remember that you create the audience in the first instance, and as you go along, the audience follows you, and you follow them.

If you feel that you cannot find any of these things, or on the contrary, you don’t know which one to decide on, here are the most popular YouTube niches:

Coupons And Sales

Yes, believe it or not, there is a niche with this theme. This content has grown in demand since 2022, and in reality, online purchases are becoming more common.

Therefore you can take advantage of this trend and although it’s true that the videos of this theme have a very short lifespan, companies are always launching promotions so you will never run out of content.

It’s recommended that you focus on a specific type of product, as this will help you a lot to keep your audience well segmented.

This niche is profitable, also because you can work with partner marketing that most online stores offer. Where you get commissions for sales made from your channel.

If you also want to monetize your YouTube channel, then add your narration to your videos as it will connect better with the viewer.

This content is easy to create since it only shows on the screen the type of products, the offer, the discount it has, and how to apply it. Since at the end of the day, it’s what the user is looking for.

It’s not necessary to show your face if you don’t want to do so and you intend to maintain your privacy, although if you decide to do so you can better connect with your audience since you would be humanizing your YouTube channel.

NFT Games (Play-To-Earn)

This is undoubtedly an emerging niche that will grow a lot in the nearest future. They are “play-to-earn” games, with which you can generate income just by playing them.

These games are based on touches that you can then change for real money. One of the disadvantages that most gaming channels have is that the CPM (cost per thousand impressions) is usually very low. To generate an income you need a lot of views.

But in this genre of video games, it isn’t like that. Since when mixed with investments and businesses, it’s a theme that pays much more and you can generate better income with fewer reproductions.

In addition, at the same time, you generate money by playing in the game of your choice.

The problem with this niche is that initial investment is required, but there are several projects where the investment is minimal. It’s just getting into this world and starting to learn.

In addition, with this kind of content, you also have the possibility to protect your privacy if you wish. Or not to do it and put a camera that focuses on you when you are playing.

The truth is that video games are currently very fashionable, and if you are a person who loves to spend hours in front of the screen having fun, then you have found your perfect niche.

Video Tutorials

Tutorial videos are a niche that has been around practically since Youtube entered the market. And they still persist.

They are very profitable since whenever a person has no idea how to do something or needs a guide, they turn to Youtube videos to learn how to do it.

Within this niche, you can choose the sub-niche that you think is most convenient or in which you know that you perform better.

You can cover everything, from preparing cooking recipes to how to build things with wood. The range of options you have to choose from is really wide.

Choose from: cooking, gardening, clothing, crafts, construction, decoration, and many more options.

The advantage is that in these kinds of videos you can also choose not to show your face if you wish. Or conversely, give a presentation at the beginning of the video showing your face and speaking.

This niche is one of the best known on YouTube, and to begin with, it is not bad at all. Keep in mind that many more people can reach your YouTube channel if you decide to start here.


Travel videos are something that people love, it’s scientifically proven.

The fact of being able to travel to different places and countries through videos and get to know new cultures is something that people choose to see a lot.

It doesn’t necessarily have to be traveling to other countries, perhaps you don’t have enough income to leave your country merely to make a video for YouTube.

Perhaps you can use it the day you go on vacation to another country, or you can even go to visit a tourist or historical place that is within your city.

What people are looking for is to get to know another culture and know curiosities about certain places. Offer them that: tell them urban myths or legends while you walk around the place.

As you grow in this niche, you can begin to cover other places, such as knowing the new provinces of your country or even leaving your country and showing other cultures.

This niche is one of the most profitable and even pleasant for YouTubers. Given that you’re really traveling to many places and you know some insider tips. Plus, people love it.

It should be clarified that you can choose this niche in the event that you’re agreeing to show your face to your YouTube community.


Another of the niches that were always in fashion within YouTube were vlogs or daily videos.

They are people who record themselves in their daily lives and show their audience what they do.

Within this niche you have two sub-niches:

– The daily videos. These are the people who show a part of their lives in these videos. They usually upload them every day or more than three videos a week.

– There are also the vlogs that are mostly people who put a camera in front of them and start talking about a certain topic that is interesting.

It can be a topic that is trending or just a topic that you think your audience might be interested in. For that, it’s necessary to keep in mind what kind of public we are addressing.

One of the main characteristics of being part of this niche is your energy. When you’re in front of a camera talking about a specific topic, people must notice certain energy or humor in you.

Clearly, it will not have the same impact on your audience if you speak in a very energetic way as if you speak in a calmer way. Always depending on the topic, you want to talk about.

In addition, you must have a certain charisma to speak to your audience through a camera. It doesn’t mean that over time you will not acquire it if you aren’t a person who stands out for this attribute.

Wrapping Up. How to Choose the Best Niche for Your YouTube Channel

Choosing a YouTube niche is probably one of the most important and difficult decisions you make once you enter YouTube’s world.

And this article was created with the intention to help you decide the path you think is right to start this journey.

You should not feel pressure to make this decision, if you do what really feels right, then you are doing the right thing. Set your goals and do your best to meet them.

Make good decisions, but above all, enjoy what you’re doing. It’s useless if you don’t feel pleasure in doing it.