Table of contents
Attempting to find a profitable niche in affiliate marketing can seem a challenging task. In the vast world of affiliate advertising, how do you find a niche that isn’t oversaturated?
Even if you find one, the challenge of monetizing your niche can make you want to scream. Yet, there are simple steps you can take to ensure your hard work doesn’t go to waste. Affiliate marketing is an unlimited and ever-expanding resource. Everyone has a corner on which they can build their foundation.
Keep reading to find out how to form a persistent and profitable affiliate niche.
Understanding Affiliate Marketing
If you’ve never heard of affiliate marketing before, this will amaze you. Affiliate marketing creates a chance for a brand to advertise through other channels such as websites or social media accounts. The affiliate website then compensates publishers based on how much they advertise.
Platforms calculate ad revenue through one or more of the below methods:
- Cost per 1,000 impressions (CPM, cost per mille);
- Cost per click (CPC);
- Cost per acquisition (CPA).
From the advertiser’s side, we must ensure our viewers use a special referral link. The affiliate website will provide a referral link that is completely unique.
For example, when a YouTuber gives you a special link that you can use to buy a product at a small discount. They get paid for each product someone buys with that link!
You can go as far as displaying an entire “shop” on your website or social media profile without having to sell anything yourself. Many websites are set up only to display ads and products in an easy-to-read format. But when you try to buy anything, the advertiser redirects you to the affiliate website page.
The softer approach would be to display the products as side ads, banner ads, or even pop-up ads. Your passive income will increase tenfold if you take a stronger stance. The choice is completely up to you.
There are many popular companies that offer affiliate services, including:
How to Start with Affiliate Marketing
The best way to start with affiliate marketing is to place display ads across your website or social media account. You can find affiliate ads through any advertising network. These specific networks provide you with a range of display ads and formats, as well as pay out your ad revenue.
Some popular advertising networks you can sign up for are:
- Google AdSense;
Although, it’s easier to use a company that finds the perfect affiliate market for you. A good option is Partner Network from Admitad. Don’t waste time searching for affiliates to partner with when you can find the top-notch brands in catalog from Admitad.
Admitad created a billion-dollar platform that connects affiliates to advertisers. We broaden our customers’ audiences and help advertisers find affiliates worth marketing. Partner Network from Admitad also supplies reports for affiliate marketing specialists.
This report includes amazing benefits, such as:
- Affiliate marketing key trends;
- All traffic profit margins and commission rates;
- Creative business models and promising traffic patterns.
Here’s a bonus step you can take to further expand your passive income. ConvertSocial allows you to monetize any social media channels you have. This way, you can double your revenue from advertising products without batting an eyelash.
ConvertSocial is the best opportunity to partner with luxurious companies, including:
What Niche Should You Invest In?
When it comes down to the decision of what niche is best to invest in, your mind will be scrambling for an answer. From the most profitable niche to the niche with the perfect marketing gap. You assumed this would be an easy choice. Yet there are too many options. What if you choose a niche that doesn’t meet your revenue expectations? What if the niche is too saturated?
Put those worries to rest and keep reading to figure out how to find the best yet profitable niche in affiliate marketing.
Balancing Your Interests and Market Deficiencies
The obvious route is to find a niche that matches your current interests and aspirations. As affiliate marketing has large platforms, there will be a market and an audience for whatever you choose.
Your interests may be general, but you’ll be able to create better traffic for a niche that you’re familiar with.
Understanding what customers are like within a specific niche makes a big difference. You’ll also be more likely to work on growing your audience if you’re interested in the topic.
Following your interests can be a double-edged sword at times. If your aspirations are too general, you won’t generate enough traffic to sustain your income. Many affiliate markets have become sodden with advertisers and bots. Try to focus on other interests of yours that are more specific.
Let’s say you have an interest in hairdressing and mechanics. But you have a secret love for advanced coding. You’ll more likely secure a niche with coding. There are and will always be millions of great hairdressers and mechanics. The coding community has a huge audience of intermediate and beginner coders. What they lack is experts in the field.
That’s not to say you can’t make it with a general niche. What matters most is how much effort you’re willing and able to put in.
Discover Your Unique Selling Point
We define a company, product, or service’s USP as its unique selling point. Whether your niche is common or specialized, a USP can ensure stronger traffic flow. Imagine there’s a choice between two types of toothbrushes. One of them has a rotatable head and specialized grips. People will most likely to choose the fancy toothbrush over the generic one.
Types of USPs include:
- Best price;
- Amazing quality;
- Innovative products;
- Responsive and friendly customer helplines;
- Beautiful designs, or aesthetics.
Once you’ve decided on a niche, there are two steps you can take to ensure it stands out above the rest.
Speaking With Your Audience
Take a look at your target audience, and note any issues they may have with that affiliate niche. Look for a problem that doesn’t have any sort of solution at this moment. If you can fix that, your niche will be golden. Taking good care of your followers and fans makes them want to come back to you.
Analyze Your Competitors
You can recognize your own strengths by looking at your competitors’ weaknesses. Identify your own pros over other bloggers and content creators, and market them. People want to know why it’s worth following and listening you. Make sure they know exactly what they’d miss out on if they went to someone else!
How to Make Affiliate Marketing Niche Profitable
It’s fine to have done all the above and still be looking to expand your niche’s profitability. There are still more steps you can take to increase your ad revenue. When it comes to affiliate marketing, there is no cap on how much you can make. The only limitation that exists is how much you limit yourself.
Factors Affecting RPM
A niche’s RPM (rate-per-mille) is the same as its cost per 1000 views. This refers to how much you get paid for every 1000 clicks on a display ad, every 1000 views on a video, or similar.
Factors that affect your niche’s profitability are:
- Display ad formats and functionality;
- Personal budget and income goals;
- Social media trends.
Seasonality is the factor that most content producers adjust for. To gain movement, customize your content and display ads to match the current holiday.
If it’s Christmas, make everything red with a fat, friendly Santa Claus welcoming your viewers. If it’s St. Patrick’s Day, green is your new favorite color.
The way you lay out your display ads makes a world of difference to your customers. There are two ways of approaching your ad layout. You can take the easy route of shoving endless pop-ups in your viewers’ faces. This guarantees that they have to click on every ad before being able to leave your website.
But know that your viewers will try to get out of there as quickly as possible. Unless you’ve got such an amazing service that they’re willing to sit through closing every ad.
The customer-friendly route includes making sure that your ad placement is impeccable. Consistent ad layouts across your website help viewers know what is content versus ads. Niche relevant ads entice your customers to click on them.
If you have some extra cash laying around, pay for a premium advertising network. You’ll be doing yourself a favor. You’ll lose out at first, but this will allow you to promote bigger brands, increasing your possible ad revenue.
Follow all the social media trends. Whether it’s as small as adding a popular sound to your content or completely remaking a viral video, do it. People love what they’re familiar with. A trend they see everywhere on social media will draw them in if used in the right way.
It’s All About Profits
Our minds can often scare us off from pursuing a path because we fear failure down the line. In affiliate marketing, it’s normal to have concerns about how long the industry will last. With some research, you’ll find that statistics estimated growth in the industry from $5.4 billion (2017) to $8.2 billion (2022). At this point in 2022, it’s already a $12 billion industry.
The affiliate market is a goldmine for passive income. As with mining, it takes hours of harvesting over days, months, or even years. At first, this is a slow process, yet forming a strong foundation secures your profitability in the future.
Bide your time by growing your company, blog, website, or whatever your basis is. Gather your following so that when your affiliate market is set up, you’ve got a large audience to experiment on. The more diverse your audience, the better chance you have at getting traction.
Watch your traffic. Any and all traffic is good traffic. As long as people are browsing through your content, you’re making money. Especially if you’ve signed up to many advertising networks, which calculate your ad revenue in many ways. When you get traffic this way, you’ll get paid per view from one network, and then every click from another network.
When you get an increase in profit in one area, pursue that further. Profits create more profit. If one thing works, stick to it until people become used to it. Customers want to keep the same level of comfortability in a function or service. Constant change can scare off your loyal viewers.
Your Direct Line to Passive Income
A word to the wise, this isn’t an active income source. You can’t be entirely reliant on this revenue. Unless you manage to create a popular niche that attracts millions of viewers a day.
This shouldn’t scare you away, though. Affiliate marketing is an uphill battle that’s fun to fight for. Who wouldn’t enjoy a bonus here and there?
We define passive income as an individual not actively involved. The money builds up in the background. The individual benefits from the process.
If you’re interested in affiliate marketing to make a passive income, the biggest job is at the beginning. Find your niche. Connect to your affiliate partners. Set up your ads. Then focus on your primary job of creating content.
You must use your content to attract viewers after viewers. Imagine yourself as the Pied Piper, calling in all the mice. Your music must last until the very end, and attract every mouse on the way to your goal. Except when these mice run with you, your ad revenue increases the longer they follow.
Wrapping Up. How To Find Profitable Niche in Affiliate Marketing
At the end of the day, finding a profitable niche isn’t for the faint of heart. If you don’t have time to build a foundation within the affiliate market, you won’t get very far.
Make sure you’ve got time to invest in this industry. Yet, an opportunity like this doesn’t come around for everyone. If you’re a blogger or influencer who can pursue this right now, consider yourself lucky.
As a publisher and content creator, you can generate revenue for your business and diversify your income sources with Admitad products.
ConvertSocial – monetization platform for influencers and content creators with instant access to 100.000+ advertisers.
Monetize your social media channel in a few clicks by joining ConvertSocial monetization platform. Create useful videos, add referral links to your description section and get a commission every time someone buys using your link.
Partner Network – leverage partnerships at full scale to grow your online business worldwide.
Monetize Network – intent-based monetization for your digital products, including mobile apps, websites, search services, and browser extensions.
Boost revenues and maximize resources with Admitad.