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With the festive season just around the corner, there are sales, deals and special offers everywhere you look. This is particularly true when it comes to the digital world.
Thus, if you know the right way to promote a product or service made by another retailer or advertiser you can easily increase your affiliate earnings during the holidays.
In fact, content creators and website owners can make up 30-50% of their affiliate income for the entire year.
While pretty much everyone is into the pre-holiday prep, if you own a social media blog or a website you can actually make money during the holidays. The easiest way to do this is start promoting affiliate offers slightly before the holidays.
If you’re an online entrepreneur who wants to increase affiliate earning during the Black Friday and Cyber Monday, read on.
Because if you take these tips for increasing your affiliate revenue through holiday promotions, you could also find this shopping season incredibly profitable.
Who Can Maximize Their Affiliate Earnings During the Holidays
It is no secret that the amount you earn this holiday season will depend on several factors:
- Your particular niche;
- The spending patterns of your audience;
- The amount of traffic your website gets.
Generally, the more traffic your site gets, the more you can benefit from promoting affiliate offers.
In other words, if your blog or website sees thousands of visitors a day, then implementing the steps mentioned below could be worth your time and effort.
Carefully read this article, and get going with your seasonal marketing strategy for the holidays.
On the contrary, if your blog attracts only a few visitors a day, the strategy we’re explaining below may need adjustment. While it is generally recommended to have plenty of evergreen content to attract enough visitors, things look a bit different when you’re blogging on social media.
In this case, you may want to focus on a particular problem that your audience faces and tackle this problem. Once you establish yourself as an expert in a particular field, then it’s time to monetize your influence. This is where ConvertSocial comes in. While it allows social media content creators generate links in just a few clicks, the platform has offers from most recognisable brands that your audience will love.
But what about those creators whose websites see a moderate amount of traffic?
Read on to get a clear understanding of what it takes to get your website ready for the holiday season and increase your affiliate earnings.
Then, you’ll have to decide whether to invest the extra time and effort or simply skip this year.
At the same time, even if you’re not getting enough traffic to your website, there are plenty of reasons to finish reading this article.
One of them is that you might be in a better position to implement this strategy by this time next year.
This will eventually allow you to increase your affiliate earnings during the holidays.
Capture an Audience for Your Holiday Marketing
According to our data, content creators see higher conversions from affiliate clicks from early November to mid-December, with the days around Black Friday and Cyber Monday converting at a 53 percent higher rate.
During this time, your visitors tend to buy more to stock up on gift items for friends, family, neighbors, and co-workers.
As a content creator you can benefit from this by providing people with relevant affiliate links.
That’s why the more people you can get to click through your links, the more money you will make.
Everyone knows that people tend to postpone major purchases until November and December when they’ll benefit greatly from special holiday offers.
But how do you get people to click on your affiliate links? Let’s find out straight away.
Give Your Audience What They Want
As the holidays get closer and closer, people are on the lookout for special offers and discounts, more so than during the rest of the year.
They have money, they’re ready to buy, and the only two things they need are your advice and an incentive.
This is where you, as a content creator, come in. Your content should help people make purchase decisions by offering reliable product reviews and the best stores where they can buy those products.
If you are able to solve a problem for your audience you can expect to increase your affiliate earnings during the holidays.
Another thing you should be aware of is that if you’re unable to provide tips and advice for your audience, they will go elsewhere to find that information.
The same way they will leave your blog if you’re unable to provide them with the best price.
That is why it’s important to update your blog with special holiday offers with the best deals for your audience.
How To Increase Affiliate Earnings During the Holidays
The best thing you can do to boost sales during the holiday season is to add seasonal offers to your blog.
But first, you need to decide how to allocate your time.
Start with identifying top-performing content and deciding which posts you should focus on during the holiday season.
Keep in mind that you should carefully choose, update and create posts that will bring you the most money.
Deciding What Posts You Should Focus on Next
If you want to know which posts you should focus on, then gathering information about how users interact with your website is a must.
First, you need to figure out which of your posts get the most traffic. Go to Google Analytics. Then click on ‘Behavior,’ ‘Site Content,’ and ‘Landing Pages.’ This will show you what posts that have the highest engagement rate.
Next, determine which posts earn the most commissions. Sign in to your affiliate dashboard, and find out which of your posts currently generate the most sales.
Then, put your cash content into three categories:
- High-priority posts (generate the most traffic and money);
- Medium-priority posts (get some traffic and money);
- Low-priority posts (have zero or very little traffic and money).
The list of highest-performing and low-performing posts will help determine how and where to spend your time and effort.
Add Holiday Offers to Your Content
Starting around early November, you should complement best-performing content with holiday offers.
In other words, all your posts that generate the most traffic and money should have affiliate links to relevant products and/or services.
To put it another way, you should go through those posts and add specific information about special holiday discounts.
Your main goal is to highlight the best offers possible for the products that relate to a particular post. There are a lot of ways to do this.
Here’re some of them:
1. Add a ‘Best Deals’ Section to Your Content
Adding a section that has a list of the best deals can help users to find the shortest way to your links. Whether you’re working with an individual product review or a list post, having such a section makes users’ lives easier.
2. Add a Box For Special Offers
To complement your product review consider adding a box listing special offers.
Placing the box just after your introduction can be a great way to increase your affiliate earnings during the holidays because it can hook your audience immediately.
The thing you should be caring about is that your post doesn’t look salesy and there is more content for users to read after the box.
3. Add Special Offers To Your CTA
Special offers such as coupon codes can be a great call-to-action to encourage your audience to click your links.
For example, if your CTA offers a 30% coupon code, people would be more motivated to click this link and get it now.
In other words, your CTA should clearly indicate how it can benefit your audience right from the start.
That is why adding special offers to your CTA can increase your affiliate earnings and conversion rate during the holidays.
Many content creators who work with Admitad use discount codes to increase both conversion rates and meet their audience’s expectations.
4. Create a ‘Special Offers’ Page
Another tactic you can use to increase your affiliate earnings is to create a separate page with a list of special offers.
Make sure to complement those links with proper and complete descriptions to increase conversion rates.
The main reason for creating a separate page is a fact that it will enable you to rank for special offers related keywords.
How To Earn Extra Money During The Holidays
Below you’ll find tips on how to make even more from your blog while adding information about special deals:
Tip #1: Add Only Relevant Offers
It goes without saying that you should only add offers that are specific to the product or product category of the given page.
By listing offers that are irrelevant you may confuse your audience and make your conversion rate drop.
That is why it’s important to keep the balance while adding offers and only choose those that can actually help people in solving their particular problem.
Tip #2: Try To Hook Those Looking For Other Products
To complement deeplinks to particular products consider adding links to more general ‘deals’ or ‘category’ pages on the advertiser’s website, so users can click through to see more discounts.
To get people to know what is behind the link you should write something like ‘Click here to see more discounts and savings on AliExpress.
This will help you get more clicks to the advertiser you are promoting (because the more clicks you get, the higher your chance of increasing your affiliate earnings during the holidays).
Since people tend to purchase more during the holiday season, if you can get them to click through, they’re likely to buy something. So, do your best to help people get to the merchant’s page by using your links.
Tip #3: Use The Right Words
Using the right words can be crucial if you want to create a sense of urgency for your audience. Using phrases like “Today only,” or “Don’t miss out” can go a long way because everyone wants to beat the holiday rush.
Tip #4: Be As Specific As Possible
As you add offers on your list, make sure to include the product’s name, image, price, and savings (percentage off). This is one of the best ways to increase your affiliate earnings and conversion rate during the holidays
Tip #5: Try Out Offers From Different Advertisers
Here at Admitad we work hard to provide publishers with the best offers from world famous brands.
In fact, it is a good rule of thumb to include offers from a variety of merchants that are popular in your niche.
To find a relevant brand you can scroll through Admitad.Store. It allows publishers to sort out offers by categories, popularity and more.
Tip #6: Track The Results
Measure the performance of your published articles, and for those that start earning well from these holiday offers, you can further increase your commissions by investing additional time in them.
You can increase your affiliate earnings from existing articles in several ways:
- During the holiday season, special offers come and go. Check daily for new attractive deals to add those to your posts;
- Track and analyze users’ behavior. Once you know what offers your audience clicks you can adjust them by moving best-performing ones to the top of the page while removing low-performing offers entirely from your list;
- Conduct market research before adding offers. Figure out what products in your niche are trending and use that knowledge to generate new ideas about which offers to add to your list post.
To save your time and effort, make sure you only work on content that is already earning you commissions. Restrain from tweaking low-performing posts – these can be adjusted in the next batch.
Tip #7: Write Down Your Impressions
Once the holiday season is over, take some time to summarize.
Write down what worked (and what didn’t) this year, so you can improve your holiday promotions in the future.
Make note of what products performed well, what type of promotion worked, and what phrases actually created the sense of urgency.
This is a crucial step if you want to consistently increase your affiliate earnings from year to year.
Since you want to set goals for yourself professionally and succeed in the long-term, by this time next year you will learn more about your niche, you’ll gain a better understanding of how best to navigate the holiday season.
Hopefully, by now you know exactly what you have to do to increase your affiliate earnings during the holidays. Although the entire process can be challenging sometimes, it can greatly improve your holiday earnings.
At the same time, the main thing you should be caring about is your audience and their problems. If you can solve it by providing useful content and special offers they want, you’ll succeed. Create consistent, high-quality content and let advertisers do the rest.
Have you promoted holiday offers? If so, how did it go? If not, what has held you back? Let us know in the comments below.
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