Regardless of whether you’re a seasoned website developer or a novice learning how to build a small business website, chances are, you want to make money from it. If you’re looking for a short answer, then yes, you can make money with a niche website, but there’s a catch.

You need to find a niche that you love and that can rank high on the Google search engine results page.

Obviously, targeting low competition keywords is a key here, but once you’ve accomplished this you can increase organic traffic, improve your appeal on the SERP, and eventually monetize your niche website.

By building a niche website, you can create regular passive income, not to mention enhance your credibility and establish trust.

If you’re looking for a niche to focus on. you’ve come to the right place.

While novices are often overwhelmed by too many choices, in this post we’ll guide you through the selection process and will show you how to create a niche website and build a successful online business out of your website.

How to Choose the Perfect Niche for Your Website

Choosing a niche for your website is one of the first steps to achieving success in your digital business. And this section is dedicated to make things easy for you. Below you’ll also find some top niche site ideas to get started.

But before we dive right into the topic, you might be wondering who we are and why you should trust us.

Admitad is a performance-driven Partner Network that has been around since 2009.

We offer a wide range of products intended for monetizing websites, blogs, social media profiles and more.

Admitad is a platform where publishers and advertisers get scalable results and sustainable profits, while creating valuable shopping experiences.

What Is A Niche?

First, let’s define what is a niche. Generally, a niche is a specific area of interest that an individual or a brand specializes in. Niches come in all shapes and sizes, they can solve a problem, introduce a product or service, or cater to a target market.

It could be a topic such as marketing or technology, or a type of product such as fishing rods or violins.

Examples of Niches

The best niches help solving particular problems or target a specific group of consumers who are committed and loyal fan base to a specific product, service, activity, etc.

Some examples of niches include:

  • Health and wellness;
  • Travelers;
  • Car owners;
  • Parents of kids;
  • Pet owners;
  • Bibliophiles;
  • Gamers.


What Is A Niche Website?

In a similar way, a niche website focuses on a specific topic or industry.

In contrast to authority resources, and major online news entities, niche websites often have a more personal touch.

Since their primary goal isn’t only focusing on a specific topic, they also target a specific audience who share similar problems or interests.

With a constantly growing number of niche websites, they have proved to be a valuable asset for content creators and web developers willing to make money online.

Niche websites can take many forms.

While larger websites generally take a broader approach and cover topics like fashion, travel, beauty, tech, outdoor, or entertainment, smaller counterparts focus on a narrow subset of a larger topic.

For instance, niche sites will usually proceed with less popular topics such as “how to build a website using WordPress” rather than creating “how to create a website” article.

By doing this, they focus on just one method and go into great detail on a topic, covering everything that might be useful to their audience.

In general, the larger niche sites are, the more competitive they are. And if your final goal is to make money with a niche website, you must take it into account.

Five steps to create a successful niche site:

  • Create a niche website with CMS or website builder;
  • Find the right keywords to target and write quality SEO-friendly content that ranks;
  • Get backlinks to jumpstart your niche website and build Domain Authority (DA);
  • Avoid stale content by producing long-lasting evergreen posts;
  • Join affiliate programs and strategically place your affiliate links to start making money with your niche website.

    How to Make a Successful Website

    Aside from being an expert in your field, you also must choose a potentially profitable niche. If it doesn’t help you bring your financial goals to life, you’ve just got a hobby site.

    If you want to create a successful website, then you should focus on a niche that has earning potential from the start. In other words, you should remember about four primary drivers of any successful niche website:

    1. Keywords

    Your success as a website owner depends on which keywords you’re using. You may want to add keywords that have a high search volume but low competition or difficulty score. To figure those out, there are tools like Ubersuggest and SEMRush;

    2. Competition

    While it’s really difficult to find a profitable niche with low competition these days, you best bet could be to figure out a niche with a good balance of potential customers and a minimum number of rivals.

    3. Content

    No matter what they say, content is still a king. You need high-quality content if you want to make money with a niche website.

    To make things easier for you, focus on producing long-lasting evergreen content that satisfies user needs and expectations.

    4. Monetization

    Naturally, it is all about the money and one of the best ways to monetize a niche website is to join an affiliate program.

    Admitad offers a more convenient product experience while eliminating the costs, and payment delays.

    Partner Network is an all-in-one tool for website owners looking for a convenient monetization tool.

    If you want to make money from social media, ConvertSocial enables you to create referral links and lead followers anywhere.

    You will also get access to a dashboard where you can track income for each social media account and add unique tags to see which products perform best.

    How to Choose the Best Niche for Your Website

    When it comes to picking a niche you should keep in mind the following provisions:

    • Find commercial intent based keyword phrases;
    • Come up with a affiliate marketing strategy;
    • Choose relevant products with good commission rates that add value to your readers.

    While this approach is good if you plan on creating an affiliate website, you may want to adjust it in case you have another monetization method in mind. However, commercial intent based keywords are a cornerstone for any niche websites looking to make a substantial amount of money.

    What is a Niche-Within-a-Niche (Sub-Niche)?

    The concept of a niche-within-a-niche is really important because it allows you to stand out from the crowd and, eventually, get more organic traffic. But what is exactly a sub-niche?

    If you have an idea of a niche for your website, chances are it is an industry.

    Fashion, technology, and travel are all industries.

    In order to stand out and make money with a niche website, you need to think smaller.

    For example, there is a lot of competition in the travel and tourism industry.

    Outdoor hiking is a niche, but there’s still a bit of competition.

    Outdoor gear and clothing is a niche-within-a-niche. It has less competition, it’s very focused, and there is great potential for monetization.

    Remember, you have to become a trusted and valued expert in your specific niche. Probably, you don’t have resources to become a top 10 travel website, instead choose a sub-niche where you have sufficient knowledge to offer valuable and useful advice.

    How to Create a Niche Website

    It takes no effort to build a website from scratch. With so many options to choose from ranging from CMS platforms to site builders, you can build a niche website. Although, monetizing a niche website is a little more challenging.

    Creating a niche website revolves around these four classic basics:

    • Create your niche website;
    • Produce content that adds value;
    • Promote your content on social media and by using SEO;
    • Convert blog readers into customers

    In fact, it doesn’t take much time to create a structure that reflects all your posts and start moving in accordance with your plan. When it comes to creating content, keep in mind that answering people’s questions is the key so that your search engine ranking will start to improve.

    Pick a Niche That’s Good For You

    If you want to build a successful website, niche research is a must. To start with, find a niche you are interested in and know a thing or two about it.

    While you don’t need to know everything related to this niche, it’s important to know enough to create content for your target audience.

    Come up with a list of niche ideas. This list can include ideas of products, people, activities, interests, or hobbies.

    Pick a niche with a product in mind. You might choose something like outdoor equipment. Or, you could narrow it down and only focus on tents or trekking poles.

    Another approach some site owners adopt is to choose a niche from the perspective of their audience.

    Instead of focusing on a specific product, they are helping a specific group of people with common issues.

    Having an audience-focused website means you will be able to connect with people faster and, eventually, make more money with your niche website.

    Once your research is done, now it’s time to figure out your minimum viable audience and how much competition you will have.

    MVA, or a minimum viable audience is the smallest group of users possible that can sustain your niche website.

    When figuring out your MVA, you need to know that it shouldn’t be too small or too big. It’s all about the balance.

    To maximize your chances of success when picking a niche, try finding an underserved topics. Not many people search for such topics and that is why finding them is an opportunity for you to grow a successful niche website.

    Firstly, visit Google and type in your primary keyword, then figure potential keywords that you could target for your niche site. If you see a lot of competition in a particular niche but you know it well, it can still be an opportunity for you.

    You can outrank your competition (even big sites) by creating well written, highly researched, data-backed content.

    How To Make Money With a Niche Website

    Once you have a website filled with interesting content, you can start thinking about monetizing it.

    Briefly, there are many ways to make money with a niche website. You can join affiliate program, add AdSense to your website, sell products, and generate leads through CPA (Cost per Action).

    Here’s how to monetize a niche website:

    Partner Marketing

    This is one of the easiest ways to make money with a niche site.

    Basically, you need to join an affiliate network to partner with brands willing to promote their products/services through website owners like you. It’s a win-win strategy.

    You earn a commission every time someone clicks on an affiliate link (provided by Partner Network) and makes a purchase.

    Partner Network has got you covered! In the catalog you can find both global and less popular brands that your audience may like.

    If people trust you and you sincerely want to help them, you should only recommend products that are relevant to your niche. A rule of thumb is to promote products you would use yourself.

    As you can imagine, affiliate marketing isn’t just about placing referral links to your content. Such links should complement it, add value while enhancing overall website user experience.

    To start with, you can create product reviews, compare two or more products, tutorials, or launch jacking.


    Another simple method to make money with a niche website is to display advertising.

    No doubt, Google Adsense is the most obvious tool for beginners, but there are Ezoic and Mediavine ad networks that provide higher payouts.

    Website traffic is a cornerstone when it comes to displaying ads. The more traffic you get to your website, the higher your earnings.

    CPA Lead Generation

    CPA is cost per action marketing, which is basically a way of generating leads. When you send site visitors to companies’ websites and they do a certain action to your offer you get paid.

    While actions usually imply clicks, sign ups, downloads, the most valuable action is, of course, making a purchase. Now it’s time to explain how CPA marketing works here, in Admitad. It generally includes three parties:

    • Advertiser;
    • Publisher;
    • Partner Network.

    For example, an online business (advertiser) is planning to sell more products (whether physical or digital) by enticing new and existing affiliates, and they are ready to pay a fraction of revenue for every customer led to them.

    An individual or a company (affiliate) can be interested in targeting relevant traffic to the advertiser’s website for a reward. A publisher may be a content creator, influencer, website owner, just to name a few. But how are they supposed to find each other? This is where partner network comes in!

    Admitad brings together publishers and advertisers, provides tools, and monitors operation quality. We enable publishers to create unique links, ensure the maximum possible transparency of operations and resolve disputes.

    When a user (lead) clicks referral links and makes a purchase, the advertiser will see which publisher led a customer, and pay a reward for every sale.

    It’s a win-win situation for everyone.

    Sponsored Content

    Sometimes brands can reach out to you by proposing posting sponsored posts on your niche website. While this form of collabs can generate exposure and awareness for these brands, it’s imperative that your website generate enough traffic.

    In a nutshell, sponsored posts is when you create content and publish it on your website for a brand in exchange for a flat fee. Sponsorships can come in many forms ranging from product or service recommendation to a review to a tutorial.

    In some cases, a brand may ask you to create content for them, and in others, they will create it for you or provide content that has been created in advance. This part fully depends on how popular your website is and how much traffic you can generate for them.

    Negotiations take time, especially if you want to reach out to a brand that is popular but you feel they have a relevant product for your audience. You have to be patient because accepting all sponsorship proposals is considered a bad practice.

    To save time and effort you can join Partner Network where top brands are looking for website owners who can help them with promoting their products/services.

    Email Marketing

    Research reveals that building an email list is one of the best tactics you can use for making money with a niche website. However, it usually takes time to build an email list that generates substantial income.

    There are several factors that influence profits, as a result it is quite difficult to calculate a specific dollar amount of how much you can earn. At the same time, your niche should be well-suited for adding an email list.

    You should be asking yourself whether you’re building a relationship with your readers or simply promoting products. And are products you’re promoting solve your audience’s biggest problems.

    Another factors to keep in mind are the number of subscribers, email frequency, and email content.

    Once you know answers to these questions, you can start collecting emails to keep in touch with your audience and potentially make more money with your niche website.

    Create a Successful Online Course

    If you’re an expert in your field you should monetize your knowledge by providing paid access to online courses and membership programs. Of course, any course you create must be relevant to your niche and add value to people’s lives.

    If you want to make more money with a niche website, you can promote courses of other people. Join Partner Network to get a quick glimpse of programs that may potentially interest your audience.

    Rent Ad Space on Your Website

    If you run a local niche website, chances are local manufacturers are willing to promote their small businesses. This is where your website may come in handy.

    You can place ads or rent space for ads to target local audiences by adding banners or contact details of local businesses.

    This method gives you a certain degree of freedom as you can place ads on specific pages that are relevant to what business’s product.

    Wrapping Up. How to Make Money with A Niche Website

    Niche websites can be a great tool for generating a safe passive income stream. While you need certain skills if you want to build a website from scratch, but the big picture is clear

    If you can create a niche website that answers people’s questions and solves their problems, you can eventually earn money and either make a living or get an additional income from your website.