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Today, the time we live in is fleeting. Everything happens fast and there is no time to stop with small obstacles.
In addition to being short-lived, people are constantly connected to their smartphones, to their computers, to social networks.
And today, if a person wants to search for something, chooses the way to do it through the Internet.
Optimizing the way you search for what you want on the internet helps you save a lot of time.
Many people use it when working or looking for specific things.
Google and YouTube are the most used and recurring platforms by people when looking for what they want.
Don’t waste any more time and find out how to optimize videos for YouTube search.
What Is SEO
SEO is the acronym for Search Engine Optimization, which involves a series of techniques, disciplines, and strategies to optimize an individual page or channel.
They are implemented on the pages of a website or blog to improve their search engine rankings. In other words, you need SEO to improve the visibility of a website or channel in organic search results.
What Is YouTube SEO
YouTube is the main video platform on the Internet and is also considered one of the main search engines.
This platform receives a billion unique visitors per month who perform 3 million monthly searches and upload 100 hours of video every minute.
YouTube SEO is precisely the way you can position your videos so that more people reach it.
Or on the contrary, you can use it when you act as a spectator and want to find a result quickly.
The only requirements you must have are to have a YouTube channel and the desire to position your videos and improve your knowledge.
How to Optimize Videos For YouTube Search
If you are in the world of digital marketing, you will already know that Google constantly changes its algorithm.
That is why it is essential to always be up to date and know how to focus your SEO actions and optimize your content following the YouTube SEO guidelines.
In the case of YouTube SEO, you are facing exactly the same situation. Video is one of the most popular types of content on the Web, and creating strategies based on SEO for YouTube channels is more than a good idea.
To succeed with SEO you need to regularly analyze and organize strategies. With the growing popularity of video content, it is virtually a must in the modern world.
Learn to use it!
How To Do YouTube SEO
Doing SEO on a YouTube video can mean the difference between your videos having 10, 15, 50 views or reaching higher numbers.
You can even get to position yourself in important searches with hundreds or thousands of visits per month.
To appear in the first positions on Google or YouTube, it is not enough to upload a video to your channel and give it a catchy title.
There is a YouTube SEO guide that you need to know so you can get the most out of videos.
YouTube SEO Tools
After verifying that video is the most popular type of content on the internet, the next question is where these videos are viewed.
If you want your videos to appear above the competition, implement this series of tools that will help you improve SEO for YouTube.
TubeBuddy for Youtube
It comes as an extension for Google Chrome and allows you to manage, optimize and grow your YouTube channel.
It has two versions:
- A free SEO tool for YouTube;
- A premium one through subscription.
Its functions are to explore keywords for your videos, automatically publish videos in native mode, A/B testing that allows you to evaluate different features that have better interaction with users, and much more.
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TubeBuddy is a free tool oriented to the world of SEO that is also presented as a free extension for Google Chrome, Opera, and Firefox.
Knowing the search volume of a certain keyword is one of its functions.
It also has the cost per click (CPC), level of competition of the keyword for which you want to position yourself, and related keywords with detailed information.
It is a free tool that Google provides us to know the level of searches during a certain period of time.
Once you enter the search engine, click on the “Web Search” button and change it to “YouTube Search”.
It allows you to know the strongest search trends of the moment, as well as those that are increasing or decreasing.
You can also make comparisons between two or more terms. See the Interests by Regions and the latest Global trends.
As there are many more applications and extensions, you just have to start searching and choose the one that you think is most appropriate.
Obviuously, you need traffic to get more views and, hopefully, clicks.
YouTube conversion measures the speed at which viewers of your channel complete a certain outcome, for example — clicking your affiliate links. But the thing you should know is that traffic and conversion rates go side by side.
You can’t convert your target audience to customers without traffic, and without conversion your traffic is pointless.
This is why your channel design is critical to meeting these conversion goals. A great YouTube channel will give viewers a clear idea of your business and raise your perceived value resulting in more clicks.
This is where Admitad comes in. Get more clicks by adding links to your descriptions and comment section. Learn more about monetizing YouTube channels.
SEO Tips For YouTube
One out of every two people who connect to the Internet is on YouTube. That’s half the population.
And more and more small, medium and large companies are aware of the potential of online videos and are increasingly betting on video SEO to achieve better results.
Soon, you too will know how to use YouTube to optimize your videos to rank higher in search engines and reach many more people through these YouTube SEO best practices.
Take Care Of The Appearance Of Your YouTube Channel
The first impression is the one that counts, so take care of the design of your YouTube channel so that it is attractive and pleasant to watch.
Choose a username that identifies with your brand and with what you want to transmit, and the same goes for the profile image and the cover image.
You can also pin an introduction video to the top of your channel that will only play for new visitors.
Try to keep the video short, introduce your audience to your channel, engage and invite them to subscribe.
Research Your Audience
One of the advantages of doing YouTube SEO is that it is very simple because the platform offers several reports and statistics about your visitors.
All this will help you to know who your videos are reaching and who your audience really is, you will be able to get an idea of which way to go.
Define Your Videos With Keywords
One of the most important steps to being successful at YouTube SEO is taking the time to research what your keyword videos are going to be.
You have several ways to do it, for example, see what searches are the most common in the sector in which you move using the YouTube search engine.
In this way, you will know the YouTube SEO keywords that belong to your niche and it will be easier for you when creating content and uploading videos.
Create Interesting, Unique And Relevant Content
You must create content that is interesting, useful, and unique that is geared towards meeting the needs of your audience.
Try to respond in your videos to the possible doubts and concerns of your audience.
If you don’t know where to start, you can use different programs that will help you find the topics that most interest your audience through social networks.
And remember that YouTube classifies videos based on how people interact with them, so the more visits and interactions, the higher the ranking.
Create a SEO-Friendly Title For Your Videos
The title is one of the key pieces of YouTube SEO and one of the most forgotten, so yes or yes, you must include the SEO keyword in it.
The title of a video is one of the reasons why the user chooses or not to click on it directly from YouTube or social networks.
Also keep in mind that words like “tips”, “mistakes”, “how-to” and the like arouse the intrigue of the audience.
Write a Good Description For Your Video
Another essential factor to consider when doing this is the YouTube SEO description.
Since YouTube cannot listen to the videos, it relies on the text description to determine the content of the video.
Make a detailed, explanatory, and persuasive description of up to at least 250 words. Add the link to your blog or website in the first paragraph.
Include the keyword in the first 25 words, and enter the keyword at least 3-4 times.
Add a call to action to tell them that you expect them to share the video, comment, subscribe, etc.
SEO YouTube Tags
In addition to helping you define and position your video correctly, tags will also help it appear in the related videos section.
Include all those tags that you consider relevant but avoid all those that are not related to the context of your video.
Think about it, investigate and add tags so that your video is offered for a certain search.
It is important to update the tags from time to time so you can get more out of new search behaviors.
Share Your Videos on Different Platforms
It is also important that when configuring your video you allow sharing and embedding the video on any website, and mark it as public.
Make sure that you define the correct category for your video and whenever you can include subtitles since Google and YouTube use them to obtain better information.
Upload A Custom Thumbnail
The first thing a user sees before deciding whether or not to watch your video is the title on the one hand and the thumbnail image on the other.
Missing the opportunity to choose a suitable thumbnail image is a mistake that can lead to hundreds of wasted clicks.
Choose the best of the images that YouTube offers you or customize your thumbnail image and upload it to accompany the title of your video.
Before Uploading The Video
Publishing on YouTube is not insignificant if you want to position your content there. You must bear in mind that the quality standards are high.
Every second of the audiovisual material will be critically evaluated by viewers.
The first thing to keep in mind is the duration. If it exceeds 15 minutes, you run the risk of people abandoning it.
In this way, you have a clear notion of what you are going to say and the time it will take to do it. Remember that the viewer wants quick fixes.
Ideally, you should arm with a script or a structure and follow it as you record the video. This way you’ll only talk about the topics you want to, and won’t beat around the bush.
Quality Of The Video
Another important factor is the quality of audio and image: if they are not optimal, people will not stay to watch.
Remember that nobody likes distorted images or audio that cannot be understood.
It is important that you take care of the lighting of the place where you record. If the objectives are dark, quality is lost and therefore the interest of the viewer.
Finally, be careful with distracting elements. Those unexpected elements make the viewer downplay the content.
The important thing is to start, but the quality of image, sound, sharp colors and nice scenery will always keep the audience watching.
In addition, you will be in a space where you will surely feel more comfortable recording your videos.
Wrapping Up. How to Optimize Videos for YouTube Search
In short, marketing will give strength to audiovisual products because it is easier to attract the attention of the consumer.
For this reason, YouTube SEO makes it possible to position a product or brand in the market much more quickly.
In this way, the algorithms of the different platforms will help you position yourself among the first.
With all these tips and tricks, you can start optimizing your videos and start doing SEO on YouTube. Go for the first position!
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