Whether you’re a writer, a marketer, a coder, or even a freelancer, getting your blog set up is a big deal. This takes days of work and patient dedication. You’ll reach points where you feel exhausted and need a break to reset your mind. But what will happen to your blog if you’re not there working 24/7?

No need to fear, for display ads are here. You can rest easy knowing that those few display ads you placed on your blog will grant you a piece of financial security. A passive income that keeps growing.

If it still feels too good to be true, keep reading to see if this Hail Mary could save your blog on days you can’t escape the overwhelm of writer’s block. Learn how can you can display ads on your blog.

Why Should You Use Display Ads on Your Blog?

The real question is, why shouldn’t you? In the generation we live in, making money can be difficult enough. You’re allowed to give yourself a bonus here and there.

It’s true that you can’t live off of your ad income alone unless you’ve got a strong company or a large following. But that shouldn’t deter you from an opportunity that can make life a lot easier for you.

You can include an unlimited number of display ads on your blog, and then all you have to do is give them time. Either way, you’ll be trying to bring more viewers to your blog. So when your viewers get there, they can help you even more by viewing one or two display ads.

Also, it’s completely up to you where you place the ads and how aggressive you want them to be. You can keep your website viewer-friendly and make some side cash at the same time.

You can benefit from displaying ads on your blog in many ways:

  • Diversify the income you receive from your blog;
  • A completely passive income that you can leave to build up while you work;
  • Your blog can be quickly and easily monetized.

 

Getting Started with Display Ads

The quickest way to monetize your blog is to find a good advertising network. Then you can dive into partner marketing – and believe it or not, the results will surprise you.

With the combination of a good advertising network, affiliate links, and a bit of help from social media, you can secure your blog today.

Advertising Networks

There are a few advertising networks you can choose from; the most common are:

  • Google AdSense and Google Marketing Network;
  • Yahoo! Publisher;
  • Partner Network from Admitad;
  • Amazon Publisher Services;
  • PopAds;
  • Bing for Partners.

 
If you’re unsure about which one of these to choose, take these factors into consideration.

Look at the size of the network. Is it an established network that provides enough resources for the income you’re looking to generate? Does the network pay out too little for your display ads?

You might end up including a multitude of advertising networks on your blog. This helps to fulfill all areas of your blog’s needs.

The next thing to examine would be the quality of display ads and the variety of topics you can include in your blog. You wouldn’t want to end up with an ad displaying foot powder on a baking blog!

This also means checking out the network’s technology that provides the ads. Try to find a platform that allows you to choose from a selection of ad formats. This allows you to integrate the display ads into your blog without making them stick out like a sore thumb.

Lastly, the payment methods. Make sure that the network actually pays out. Make sure that you get paid on a separate platform from your bank account. The best option is to use PayPal or Payoneer if the network allows for it; most websites do. This keeps your account safe if hackers break into the network.

Partner Marketing

Partner marketing is a quick solution for displaying ads on your blog without selling any products yourself. If you haven’t heard of partner marketing before, this might come as a surprise to you. But many websites, such as Amazon, use other websites to advertise their products for them.

This gives a bigger audience to the affiliate website, and we get to monetize our blogs in return. All you need to do is make sure people buy a product using the unique referral link given to you by the network.

You can try to find an affiliate platform by yourself, but the easiest way is to use a middle man who finds brands for you.

One of the best options you can opt for is the Partner Network from Admitad. They offer a variety of services to help make it even easier to find the right program for your niche and promote it on your blog.

As well, they have access to over 3000 top-notch brands for you to choose from, including:

 

Social Media

Obvioulsy, aside from running a website you have social media profiles that you can monetize too. So why lose such opportunity? All these small streams of income join to form a river of financial security by the end of the day. A monetized social media channel will send your viewers to your monetized blog. It’s your direct pathway to a passive income.

But how do you monetize your social channels? We’d recommend ConvertSocial as your go-to guy. A part of Admitad family, ConvertSocial is focusing on monetizing social media platforms we use every day, such as:

 
ConvertSocial also has a large collection of brands under its belt. This will give your blog access to potential partnerships with brand names like:

 

How Long Does it Take to Make Money from Display Ads?

When it comes to making a passive income from ads, time is definitely needed. This is one of those “How long could a piece of string be?” questions.

What you should be questioning is how dedicated you are to your blog. You’ll need to put up many display ads around your blog, grow your social media channels, and make sure to interlink everything.

Is Displaying Ads Worth the Time and Effort?

You won’t regret putting up display ads on your blog. A few simple banner ads across your front page can bring in a few cents here and there. This will come in handy when it’s needed.

The task of integrating display ads into your blog is as simple as placing a piece of code anywhere you’d like. Your advertising network even provides the code for you. It’s not as big of a deal as bloggers make it out to be.

If you want to be one of those blogs that scare their visitors away with an overwhelm of pop-up ads, you’ll need to put in more effort. The rest of us who only need an ad or two per page can easily encompass our blogs within a few weeks. The task is more repetitive than difficult.

Once you’ve incorporated your display ads, you can sit and wait for your account to payout. Most websites wait until you’ve collected a certain amount before paying that money out. With Google AdSense, you can include your bank details, and they will pay straight to your account.

Methods to Calculate Display Ad Income

There are a few methods that advertising networks use when calculating your revenue:

  • Cost-per-thousand-impressions (CPM or RPM);
  • Cost-per-click;
  • Cost-per-acquisition.

 
Cost-per-mille (CPM) and rates-per-mille (RPM) refer to the revenue you receive once a display ad reaches a thousand views. This is a more common calculation method used in networks. But if you don’t have enough traffic on your website, then you might not reach this requirement.

Cost-per-click is a straightforward calculation method. This means that the network you promote will pay out a certain amount every time a visitor clicks on an ad. This is usually limited to a few cents per click. If your blog grows enough or has a vast audience, the network may offer you more compensation per click.

Cost-per-acquisition is the last method we’ll talk about here. This is a less-used method but can be very helpful if you work on a subscriber basis. Cost-per-acquisition refers to how much you earn each time a visitor “converts” after viewing an ad on your blog.

Examples of conversion include:

  • Downloading a resource;
  • Making a purchase;
  • Signing up for a subscription;
  • Signing up for email notifications.

 
We would recommend joining only those networks that offer you the most favorable conditions when it comes to revenue calculation method. If you want to increase the revenue you can receive from displaying ads check this guide.

RPM Factors

As we mentioned, RPM is the amount of revenue you receive once an ad reaches a thousand views. But what factors should you consider when trying to reach this goal?

The biggest factor that will affect how many views you get revolves around what part of the year we’re in. During public holidays, vacation time, and school holidays, there will be an increase in viewers. This is the perfect opportunity to customize your content for the holidays.

As much as it’s a cliche, most people look up things about Santa and Christmas throughout December. During this time, viewers will be more likely to click on something related to Christmas than a general video.

Search engines will push you to the top of search results if your content matches the current trends of that month. A good SEO tool will also ensure your blog gets viewed first when someone searches for a topic you’ve written about.

The next factor that will increase or diminish your views is the niche on which you base your blog.

You’ll naturally receive more views if you’ve got a medicinal blog. Most people look up their symptoms and love websites that help them understand their illnesses. But when it comes to a niche blog, such as on spirituality or pregnancy, you’ll have to put in more effort to get the same amount of views.

If you’ve chosen a specific topic for your blog, you’ve also decided on a target audience. Don’t limit yourself. It’s fine to have a niche topic, but you can still expand to reach more visitors.

For example, a school resource blog will only market to schools or learning accounts, excluding an engineering group. Yet the engineering group would have provided more views than the school.

The last factor to consider is your current income. While not as effective as free SEO tools in the long-term, paid promotion is something you can consider if you have some extra money to spend.

Many social media channels will advertise your blog for a small fee. Yes, you’ll lose income at first, but this will ensure a stable, passive income later on.

Wrapping Up. How to Make Money with Display Ads on Your Blog

Working from home and trying to start your own business takes a strong mind. Once you’ve rewarded yourself with a passive income, the entrepreneurial life becomes easier.

You don’t need an established blog to include display ads. All you need is a few afternoons to set it all up. Even if you’re experiencing low traffic through your blog. As you work on increasing traffic to your blog, your ad revenue will increase alongside it.

But you don’t have to take our word for it, just look at social media influencers. Do you think they’re making those videos and advertising products for fun?

We don’t live in the old world, where life was cheap and you could get a job right out of high school, no experience needed. We need to fight for our livelihoods more than previous generations have. We have the challenging task of establishing careers online.

Luckily, there are tools that can get you there. Check the links below to make your tomorrow better by implementing display ads today!